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A provocative and kaleidoscopic new vision of the future, where physical and virtual realities have merged, and the city is saturated in media. Our physical and virtual realities are becoming increasingly intertwined. Technologies such as VR, augmented reality, wearables, and the internet of things are pointing to a world where technology will envelop every aspect of our lives. It will be the glue between every interaction and experience, offering amazing possibilities, while also controlling the way we understand the world. «Hyper-Reality» attempts to explore this exciting but dangerous trajectory. It was crowdfunded, and shot on location in Medellín, Colombia.

Keiichi Matsuda is an interaction designer and filmmaker. His work explores the collision of physical and virtual, as society and technology merge, and new realities are born. Keiichi’s practice combines concept filmmaking and interaction design for XR, to critically explore the future of everyday life. His work has been widely exhibited, from the MoMA to the V&A, as well as attaining viral success online. «Hyper-Reality» was awarded Vimeo’s «best drama of 2016», amongst other accolades. «Next Reality» named Keiichi as a top AR influencer, while he was serving as Leap Motion’s VP Design in 2018. Keiichi gained his Masters of Architecture from the Bartlett school. He lives in East London.

Keiichi Matsuda

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© HYPER-REALITY. Keiichi Matsuda. 2016.
© HYPER-REALITY. Keiichi Matsuda. 2016.
© HYPER-REALITY. Keiichi Matsuda. 2016.
© HYPER-REALITY. Keiichi Matsuda. 2016.