«Subtype» is a proposal for a user-friendly film subtitle font adapted to the medium, specifically designed for use on video platforms on the internet. Not only has the typeface been designed and adapted for high reading speed on displays of all sizes, but with the current technical means of font and web design, it also goes beyond existing subtitle conventions. In 2020, subtitles no longer need to be static, but should be able to respond to content as well as dialogue. Especially for the deaf, variable subtitles will be offered, which integrate information about dialogue volume, music played and background noises directly into the typeface to make information that is difficult to understand more comprehensible.
BA Visual Communication, ZHdK
Type Design, Subtitles, Variable fonts