This speculative work imagines a seaweed farm approximately 30 years from now, where the implementation of new regulations, protocols and technologies have created a flourishing seaweed industry. Beginning high above sea-level to survey a vast community of seaweed growers, technologists and innovators, we then plunge beneath the water surface where spiralling ribbons of kelp proliferate as far as the eye can see. In this future world where seaweed is carefully nurtured and creatively applied, all manner of architectural, technological, cultural, culinary and occupational opportunities emerge.
Superflux creates worlds, stories and guiding visions that provoke and inspire us to engage with the precarity of our rapidly changing world. Founded by Anab Jain and Jon Ardern, the studio has gained critical acclaim for producing work that navigates the entangled wilderness of our technological, political and cultural landscape. Continually exploring the hinterlands of this new normal and surveying the complex forms emerging on the horizon of our near future. Clients and exhibitors include Google, IKEA, and UNDP, La Biennale di Venezia, and MoMA NY. For its fifteen years of contribution to speculative and futures design with a committed social mission, Superflux received the Design Studio of the Year Award in 2021.
Artist:
Superflux
Concept: Matthew Edgson, Anab Jain, and Jon Ardern
Animated environments: Cream Projects
Producer:
Superflux in conversation with «Safe Seaweed Coalition»
Year:
2022
Type:
Video
Website:
superflux.in
